Since Snapchat Geofilters are only available to Snapchat users within a certain proximity of a given point, they’re excellent for local marketing. Snapchat Geofilters can help small businesses achieve the following social media marketing goals: This distinction is where these filters’ marketing power comes into play. The filter’s location restrictions mean that all geofilters are only available to people within a certain radius of a given location. What are Snapchat Geofilters?Ī Snapchat Geofilter is a location-restricted visual effect that Snapchat users can add to photos or videos they take through the app. Fortunately, setting up a Snapchat Geofilter is easy and affordable. Most of the filters you typically see are made by Snapchat and are universal to all users, but you may have noticed some that are specific to your location, whether it's a city or other public space.īusinesses can also have their own filters, making Snapchat a great marketing tool to not only impress customers but also get them sharing your brand and place of business with their Snapchat followers. Snapchat is known for its fun, creative and sometimes goofy filters that users can add to spice up their selfies and make shareable videos. This article is for entrepreneurs who want to leverage Snapchat geofilters to improve their local reach and drive new customers to their business.Follow the steps below to create your own Snapchat geofilter that can help support your local marketing efforts on a budget.Local marketing is extremely important to brick and mortar businesses that can benefit from improved foot traffic.Snapchat geofilters support business marketing efforts by identifying local users and potential customers.
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